Hamish currently heads up Innovation and Integrated Care across Green Cross Health’s Pharmacy, Medical and Home Health businesses. Prior to this, Hamish was a co-founder of Atlantis Healthcare, where he established the Australian (’03-’07), and UK & European (’07-’12) businesses, prior to working in the USA (’13-’15). During his tenure with Atlantis, Hamish worked to understand the primary care marketplaces in each of those countries, and establish programs of integrated care, specifically focused on improving self-management. Prior to that Hamish spent 10 years as a direct & loyalty marketer, establishing and growing 3 businesses that specialised in consumer engagement and behaviour change. “The highlight of my work at Atlantis was bringing together designers, writers, health psychologists, and primary care providers to create evidence based interventions that both improved health outcomes, and were engaging and valued by patients.” Hamish was elected to the Board in 2016.